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Internet Marketing Systems:

Are You Ready For The Fast Lane?

Most companies are running their Internet Marketing Programs in low gear. They're pouring lots of fuel in ($$), and revving up really high RPMs, but they're just not gaining the results they could be.

Don't be content to drive in the "Granny" lane with your Internet Marketing. You can double the return on your Internet Marketing investment, but the way to do it may surprise you.

Multiple Components - A Single System

Your Local Business may use many components in your Internet Marketing program, for example:

• Company Website
• Pay-per-Click Advertising using Search and Display Ads (Google, etc)
• Online Classifieds (Craig’s List, Autotrader, etc)
• Local Business Directory Listings
• Local Search Engine Optimization
• Customer Online Review Management
• Online Contact Systems (click-to-call, etc)

Each of these components can be useful, and they are usually implemented independently. In fact, many companies acquire each solution from a different vendor. Or, if several are acquired from a single vendor that vendor is simply sub-contracting some of the components and reselling them to you as is.

So, once you have all of the important components in place, your done, right? Everything is in place to deliver new customers and move your business into the passing lanes. Right? No, unfortunately, that won't do it.

The Problem And Solution

Your company specializes - you focus on the products and services that make you money. Internet Marketing companies also specialize. Like you, they have a few specialties where they concentrate such as websites or SEO, etc., and that is a good way to do business.

So, if you and your vendors are all specializing who can look across all of your Internet Marketing components and ensure they are working together? Will they just naturally form themselves into the machine that accelerates your business?

Web Lever has a few specialties too, and one of those specialties is “Internet Marketing Systems.” We know how to measure, track and improve the overall return on your Internet Marketing investment.

We do not “specialize in everything.” For example, Web Lever does not develop websites for our clients – it’s just not a specialty of ours. In most cases our clients already have a relationship with a competent website developer, and if not we can refer them to one.

However, Web Lever can measure the effectiveness of your website. And we can evaluate how well your website and a Pay-per-Click ad work together to capture a prospect and convert them into a customer. And, once that’s been measured, we know how to improve your website, the ad, or both, to achieve a better result. That's just one example - we apply that approach across all of the components in your Internet Marketing System.

We Can Be Your "Internet Mechanic"

Web Lever can oversee your Internet Marketing components and bring them together to work as an effective system. Even if you have contracted with other vendors for some or all of your Internet Marketing components, Web Lever can help you be an expert customer of those vendors and direct each of them on the changes needed to make the entire system into a super-charged machine for finding new customers.

Is a System Approach Really Necessary?

When we talk to prospective clients it is common to find significant improvement opportunities in their Internet Marketing System. Often, these opportunities do not appear obvious when each component of their system is looked at individually. But when an end-to-end view is taken, the end-to-end problems emerge.  Here are a few actual examples we’ve encountered:

• A company’s website developer submitted dozens of business directory updates for the company, listing the company as a “mortgage loan broker.”  Unfortunately, the company was in the auto repair business.

o   As a result, the company had an excellent website but did not show up in local searches because Google was unsure of their industry.

• A local business hired a large national company to manage pay-per-click advertising. But the website visitors that arrived via the PPC ads were not able to access important parts of the website because of the complex redirection the PPC management firm had installed.

o   As a result fewer visitors took the next step to contact the company.

• A local business purchased “leads” from a lead aggregator in their industry. Later they discovered the lead aggregator had changed the company’s phone number in the Online Business Directories to a number that was directed to the lead aggregator.

o   As a result, the company was paying for leads that would normally be free.

• In the interest of generating website visits, a company’s PPC management firm allocated significant budget to buying keywords with the names of nearby towns. That boosted the appearance of good results.

o   As a result, the company was paying for visits that could be obtained for free with simple enhancements to their website.

• A company’s PPC ads included ads that were specific to individual products the company offered. When someone searching for a specific product saw the relevant ad and clicked on it, they were sent to the company’s home page.

o   As a result, the person was expected to begin their search again at the company’s website to locate the product they were interested in, and instead would be more likely to simply return to the search results to try the next ad.

The “System Advantage” Service – What’s Included?

With “System Advantage” Web Lever applies all of our experience to your company’s Internet Marketing System. We do whatever it takes to increase your sales generated from the Internet. This always begins with detailed measurements to determine what’s working and what’s not. But once the current performance is understood the next steps will vary significantly from one client to the next. In most cases there are some malfunctions that reduce the number of customer conversions and those are tackled first. Then the opportunities for significant improvement become the focus.

The following are typical examples of what we do:

• Measure how visitors find your website, and propose on-website, off-website and advertising improvements that increase the number that will find you.
• Implement new methods to measure and understand how visitors use your website, and website changes to encourage more effective use.
• Identify untapped marketing strategies and the website enhancements to support them.
• Address the rapidly changing horizons of Internet Marketing, such as Social Media, and tie it into your system for finding new customers.
• Identify geo-regions you are not effectively reaching, and design website changes and/or advertising strategies to reach them.
• Identify opportunities for improving the likelihood that a prospective customer will contact you, and techniques to feedback those “conversions” to identify and improve the advertising that generated them.
• Propose techniques to reduce the gap between your offline marketing & sales and your online systems to give your customers a more seamless and “easy to buy” experience.
• Incorporate new tools, such as special website widgets, location-based marketing, smartphone advertising, and others that keep your company moving ahead as the Internet continues to evolve.

Monthly Action & Results

“System Advantage” includes a monthly review session with you, where we provide data identifying a valuable opportunity and a plan to pursue that opportunity. We then work with you, your team, and your other vendors to implement that plan. Once the improvements are in place we measure the results to verify your goals have been met, and we move to the next opportunity that is revealed by the data. In time, your Internet Marketing System becomes much more effective than it was at the start, delivering far more customers at less cost per customer.

Since “System Advantage” is a monthly subscription you can suspend it at any time. In fact, you may only need a few months to meet your goals and you can then suspend the service and re-visit it later to decide if new opportunities have emerged.

Get Started Today!

There is no setup fee, and the monthly service can be stopped at any time. And, if you are not happy with our progress at the end of the first month, we’ll cheerfully refund 100% of your money and you’ll be out nothing. Contact us today to get started.