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Deliver More Prospects to Your Website

Using Expert-Managed Pay Per Click

When your company Stands Out in online local searches you will be found by many prospects who search online. However, if your business offers several popular products then it is not possible for your Local Directory Listings to show up for your company in all of the different ways a prospective customer might search.

Pay-per-Click Advertising will put your company's message in front of interested prospects, and can penetrate far deeper into the market than is possible with your Local Directory listings. These Ads show up as Sponsored Listings on the Search Results presented by Google, Yahoo! and Bing. They can also show up as Display Ads on relevant websites your prospective customers are likely to visit.

Search & Display Ads are uniquely effective in targeting new customers. Your current customers will use short cuts to find you online, in particular by searching on your company's name.  New customers may not know your company name and can use any one of thousands of search phrases to look for the products you sell. This is a unique opportunity to win that customer away from your competitors. A well crafted Ad will catch that propsective customer's attention and send them to a page on your website where you can present your offers.

Search & Display Advertising: 2 Key Strategies

Pay-per-Click Search Advertising

Your highly targeted Search Ads are deployed on each of the three most important search engines: Google, Yahoo! and Bing. Relevant searches will show your ads and each ad's copy is carefully crafted to address the specific topic being searched. All ads, keywords and bids are continually tested and optimized.

Pay-per-Click Display Advertising

Your Display Ads are deployed throughout the Google Adsense network, targeting websites that attract your prospective customers. These ad placements are continually monitored and pruned, to continually increase the effectiveness of your Display Ads. Display Ads can be both text ads and image ads.

With our Search & Display Advertising service you will:

  • Appear in search results for all of the different ways a new customer might search
  • Appear on websites your prospective customers visit when they are considering a purchase
  • Motivate first-time customers to seek you out
  • Achieve higher quality clicks than Agencies like ReachLocal can deliver

The Search & Display Advertising Service Includes:

  • Full Campaign Setup and Management
  • Detailed Keyword Research
  • Active Ongoing Analysis of Ad and Keyword Performance
  • Enhanced Ad-Keyword Combinations
  • Creation of Relevant Ads that emphasize your Differentiation and Offers
  • Ongoing Ad Creation, Testing and Improvement
  • Ongoing Bid Analysis and Optimization
  • Creative use of Geotargeting
  • Development of Unique and Compelling Incentive Offers
  • Installation of a Remarketing Strategy to Keep Your Message in Front of Known Interested Shoppers
Get Started Today!

Give us a call or submit the form on the right, and let's get new customers finding you and coming to your website. There is no risk on your part - the setup fee comes with a 30 day guarantee of satisfaction, or your money will be cheerfully refunded, and you can cancel ongoing campaign management at any time.

If you have a PPC solution in place, you can significantly ramp-up its performance:


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Testimonials

Bill at "Web Lever" has been instrumental in reenergizing my pay-per-click campaigns, and has implemented new keyword and landing page combinations that elevate my firm ahead of the competitors on the Google search page. He’s also applied his copywriting expertise to improve my whitepaper and email marketing programs.  That’s just two examples, and there is no aspect of my Internet presence that he hasn’t improved.

Bill C., President/Owner

 

Bill at "Web Lever" has been a key advisor to my company as we launch a suite of Internet based business services. We’ve used his expertise for everything from the details of understanding website metrics to the strategies for building traffic and converting visitors. I remain impressed with Bill's practical perspective on how Internet Marketing impacts my whole business.

S. Emerson - CEO

 

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