Hal Varian Video

Written by Bill Wednesday, 28 April 2010 11:45

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This video from Hal Varian, the chief economist at Google, is an excellent overview of the Google Ad Auction and the factors that make up Quality Scores. Pay special attention to the 3 components of Quality Score.

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great video
written by billjenkins, May 14, 2010

This was an excellent explanation. I wished my Econ 101 teacher had been Hal!

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