Mobile Car Shoppers Are Growing

Written by Bill Tuesday, 19 July 2011 11:38

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A surprising stat just published by JumpTap today:

When consumers want to learn more about a vehicle or car maker, they are reaching for their mobile devices at an astonishing rate. Data released today from a study from Jumptap, the leader in targeted mobile advertising, and based on data from comScore, found that traffic to mobile automotive sites is increasing at a much greater rate than their online counterparts. While visitors to online auto sites are growing at 30 percent year over year, visitors to mobile auto sites have grown 463 percent, more than 15 times the rate of growth for online visitation.

One of the important factors evaluated in Web Lever's Internet Lead Generation Scoring of Chicagoland Auto Dealers was the mobile website. Not surprisingly, most Dealers' websites automatically serve a version tailored for mobile devices when the visitor is using a smartphone, but about 25% of the Dealer websites were found to not serve a mobile version.

As confirmation of the Jumptap data, Web Lever's own internal data on Search Advertising for Auto Dealers indicates that well over 10% of the high quality "clicks" available to an Auto Dealer placing ads on Search Engines are clicks from Smartphones.

If your Dealership website isn't meeting the needs of Smartphone users, you are definitely missing an opportunity.

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